You deserve rituals, not routines
At Latika, we design and manufacture personal care products that balance performance, sensory experience, and honest ingredients.
Our Story
Latika began with a bar of soap and a deep sense of connection.
Growing up around essential oils and natural skincare in her mother’s studio, our founder, Mazzi, was immersed in wellness from a young age. Years later, while visiting her brother abroad and longing for home, the two began experimenting with handmade soaps - a spark of inspiration that stayed with her.
Back home, Mazzi’s small soap shop began gaining attention, thanks in large part to the beautiful product photography created by her husband, Erez. Eventually, Erez joined as co-founder, combining his passion for manufacturing and strategy with Mazzi’s passion for product design and formulation.
What started as custom-molded soaps in a small kitchen has evolved into a line of self-care essentials, all designed and made in-house in Texas.
We blend the beauty of high-performing, safe formulas with thoughtful design- inspiring self-care moments in our day-to-day life.
What We Believe
We believe self-care should feel approachable, not aspirational.
We design products that fit real life: beautifully made, easy to use, and formulated with ingredient transparency. Our formulas use phthalate-free fragrance oils and meet FDA compliance standards without gimmicks or greenwashing. No shortcuts, no compromises.
We don't just sell skincare. We make it for real life.
How We Make It
Every product is dreamed up, designed, made, packaged, and shipped from our factory in Texas.
From the first pour to the final label, our team of makers produces each batch with attention to detail and pride in the process.
You’ll feel the difference in the soft-touch boxes, signature scents, and skin-loving results. That’s the Latika standard.
Sensory-First Design
We create products that engage multiple senses:
- The texture of whipped lather
- The scent composition of essential oil blends
- The cooling sensation of peppermint
- The visual appeal of hand-painted details
Every product delivers both performance and sensory experience - because effective care should also feel good.
Rituals that fit seamlessly into your everyday routine.
What We Stand For
- PETA-certified cruelty-free
- Vegan-friendly (except products with beeswax- never animal fats)
- Phthalate-free fragrance oils
- Women-founded and family-run
- Designed, formulated, and manufactured in-house in Liberty Hill, Texas
- Transparent about every ingredient and process
This One Is For You
You, Our Customer.
You’re intentional with your time and what you bring into your home.
You care about wellness, but your routine is already full.
That’s where we come in.
Latika makes daily care more intentional, with thoughtfully formulated products that respect your time and values.
Join the Ritual
Explore the full collection of thoughtfully formulated bath, body, and wellness products.