You deserve rituals, not routines.
At Latika, we create wellness experiences that are luxurious, thoughtful, and easy to enjoy.
Our Story
Latika began with a bar of soap and a deep sense of connection.
Growing up around essential oils and natural skincare in her mother’s studio, our founder, Mazzi, was immersed in wellness from a young age. Years later, while visiting her brother abroad and longing for home, the two began experimenting with handmade soaps - a spark of inspiration that stayed with her.
Back home, Mazzi’s small soap shop began gaining attention, thanks in large part to the beautiful product photography created by her husband, Erez. Eventually, Erez joined as co-founder, combining his passion for manufacturing and strategy with Mazzi’s passion for product design and formulation.
What started as custom-molded soaps in a small kitchen has evolved into a line of self-care essentials, all designed and made in-house in Texas.
We blend the beauty of high-performing, safe formulas with thoughtful design- inspiring self-care moments in our day-to-day life.
What We Believe
We believe self-care should feel approachable, not aspirational.
We design products that fit real life: beautifully made, easy to use, and always safe. Our formulas meet the highest standards without gimmicks or greenwashing. No shortcuts, no compromises.
We don’t just sell skincare. We inspire rituals.
How We Make It
Every product is dreamed up, designed, made, packaged, and shipped from our factory in Texas.
From the first pour to the final label, our team of makers produces each batch with attention to detail and pride in the process.
You’ll feel the difference in the soft-touch boxes, signature scents, and skin-loving results. That’s the Latika standard.
A Sensory Ritual
We create multi-sensory products that feel good, smell beautiful, and truly perform- because caring for yourself should be both effective and enjoyable.
Latika is designed to engage every sense, turning even a two-minute shower into a meaningful moment.
Rituals that fit seamlessly into your everyday routine.
What We Stand For
- Certified cruelty-free by PETA
- Vegan-friendly (except products with beeswax- never animal fats)
- Locally made and sourced whenever possible
- Women-founded and family-run
- Manufactured in a state-of-the-art Texas facility
- Transparent about every ingredient and process
We’re committed to wellness with integrity.
This One Is For You
You, Our Customer.
You’re intentional with your time and what you bring into your home.
You care about wellness, but your routine is already full.
That’s where we come in.
Latika helps you transform everyday moments into meaningful rituals, with effortless and joyful self-care that respects your time and values.
Join the Ritual
Explore the full collection and discover your ritual.