Privacy policy
Last updated: March 10, 2026
Latika Beauty ("we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit latikabeauty.com (the "Site"), make a purchase, or otherwise interact with our services (collectively, the "Services").
By using our Site or Services, you agree to the practices described in this Privacy Policy.
Information We Collect
We collect personal information when you interact with our website, place an order, subscribe to communications, or contact us.
Information You Provide
You may provide personal information when you:
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place an order
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create an account
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subscribe to email or SMS communications
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contact customer support
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submit reviews or other content
This information may include:
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name
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billing and shipping address
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email address
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phone number
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payment confirmation details
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account login information
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communications you send to us
Providing certain information may be required to complete purchases or access some features of our Services.
Information Collected Automatically
When you visit our Site, certain information is automatically collected about your device and interaction with the website.
This may include:
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IP address
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browser type
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device type
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pages viewed
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time spent on pages
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referral URLs
This information is collected using cookies, pixels, and similar technologies.
Information from Third Parties
We may receive information from service providers who support the operation of our business, including:
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Shopify (our ecommerce platform)
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payment processors
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shipping and fulfillment providers
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marketing and analytics providers
These providers process information only as necessary to perform services on our behalf.
How We Use Your Information
We use personal information to operate our business and provide our Services.
Order Fulfillment
To process payments, fulfill orders, arrange shipping, manage returns or exchanges, and communicate about purchases.
Customer Accounts
To create and manage accounts, maintain account security, and provide customer support.
Marketing and Communications
We may send marketing or promotional communications by email, SMS text message, or postal mail.
If you opt in to SMS marketing, we may send promotional messages, order updates, or cart reminders via text message. Message frequency may vary and standard message and data rates may apply.
By providing your phone number and opting in to receive SMS messages, you consent to receive recurring automated marketing and transactional text messages from Latika Beauty at the number provided. Consent to receive marketing text messages is not required as a condition of purchase.
You may opt out of SMS communications at any time by replying STOP to any message. Reply HELP for assistance.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
Security and Fraud Prevention
We use personal information to detect, investigate, and prevent fraud, unauthorized activity, or security incidents.
Improving Our Services
We analyze how customers interact with our website to improve performance, usability, and product offerings.
Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to operate and improve the website.
Cookies help us:
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remember user preferences
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maintain shopping cart functionality
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analyze website traffic
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improve customer experience
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support marketing and advertising
Our website uses cookies to keep track of items you place in your shopping cart, including when a cart has been abandoned. This information may be used to determine when to send cart reminder messages via SMS.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect some website functionality.
For more information about Shopify cookies, visit:
https://www.shopify.com/legal/cookies
How We Share Personal Information
We may share personal information with trusted service providers that help operate our business, including:
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ecommerce platform providers
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payment processors
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shipping partners
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analytics providers
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marketing service providers
These partners may only use information as necessary to perform services on our behalf.
We may also disclose personal information when required to:
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comply with legal obligations
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enforce our policies or agreements
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protect our rights or customers
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complete a business transfer such as a merger or acquisition
Text messaging originator opt-in data and consent will not be shared with any third parties.
Advertising and Marketing
We may use personal information to provide marketing communications and display relevant advertising.
Some limited information may be shared with advertising partners to support marketing efforts in accordance with applicable privacy laws.
You may opt out of certain targeted advertising through browser settings or by enabling the Global Privacy Control (GPC) signal.
Learn more:
https://globalprivacycontrol.org
User Generated Content
If you submit product reviews or other content publicly on our Site, that information may be visible to others. We cannot control how third parties may use publicly shared information.
Third-Party Websites
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing personal information.
Children's Privacy
Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so we can remove the information.
Data Security and Retention
We use reasonable safeguards to protect personal information. However, no system can guarantee complete security.
We retain personal information only as long as necessary to operate our Services, comply with legal obligations, resolve disputes, and enforce agreements.
Your Privacy Rights
Depending on your location, you may have rights regarding your personal information, including the right to:
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access your personal data
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request deletion of your data
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correct inaccurate information
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opt out of certain data sharing
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receive a copy of your data
To exercise these rights, please contact us using the information below.
Contact Information
If you have questions about this Privacy Policy or your personal information, please contact us:
Latika Beauty
241 County Road 214, Suite 110
Liberty Hill, Texas 78642
United States