You belong on your own priority list, too.
We created a short, free read for the woman who carries a lot. To get you to a state of caring for yourself well.
You don't need an hour · You don't need a bathtub · You don't need a new routine · You need to start.
If you've been feeling stretched thin.
Tired in a way sleep doesn't fix. Everyone else gets the best of you. You get what's left.
You're not imagining it, and you're not the only one.
Get the booklet
A 20-minute read, towards a real shift.
You are not the problem.
Modern culture rewards productivity.
Work hard, do more, be useful. For many women, a second pressure sits atop that: the unpaid work that begins when paid work ends.
Then social media adds a third layer. Everyone else looks like they're handling it beautifully.
There's a name for the friction you're feeling. Sociologists call it the second shift. It's a pattern, not a personal failing.
Research-based path to prioritizing self-care.
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Step one We guide you through the path to recognize the pattern.
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Step two We guide you through the path to shift awareness, and prioritize you first.
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Step three We suggest small ways to practice self-care, without compromising your routine or adding time and effort.
What we found
A note from our founder
When we set out to write this, we read what the research says about habits, self-compassion, and how change really happens.
We talked to women across very different lives: founders, teachers, new mothers, caretakers. What we kept hearing was the same thing: the wanting was there, but the doing wasn't.
What we learned is that self-care starts on the inside. The hard part is believing you belong on your own priority list. The products come after that.
So we built this around the day you already have. You don't need an hour you don't have. You don't need a bathtub. You don't need a new ten-step routine.
You need to believe you belong on your own priority list. The rest fits inside the life you're already living.
Mazzi & Erez Peled, Founders
Latika Beauty Brands
This is for you if…
• You're the one who remembers everyone's birthdays.
• Your own name used to be on your priority list, and somewhere it slipped off.
• You bought the soak, and it's still in the cabinet.
• You keep saying you'll rest when things calm down. They don't.
• By 3 pm, you're worn out and can't name the reason why.
• The weekend comes and goes without restoring much.
If even one of those landed, this was written for you.
Read it tonight.
Put yourself on the priority list.
Written for the woman who has been carrying everyone else.
- The whole journey, distilled to a short read.
- Real scenes, real language. No worksheets.
- Read in twenty minutes. Re-read for years.
- Optional: a seven-night text sequence that walks it with you.
Get the booklet
A 20-minute read, towards a real shift.
What changes when you do this.
Without naming the pattern, the intentions don't stick. Another year passes. The bath products stay in the box.
With naming it, something small shifts. You start putting yourself somewhere on your priority list. Not as a project. Just as a fact.
The journey to self-care
The booklet has the journey, distilled.
The blog series has the longer story. Either one is a way in.
We're glad you're here.
When you're ready to upgrade an existing moment.
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The Night Ritual Starter KitThe Night Ritual Starter Kit- Regular price
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Magnesium Bath SoakMagnesium Bath Soak- Regular price
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Epsom Salt Bath Soak - MelatoninEpsom Salt Bath Soak - Melatonin- Regular price
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Get the booklet
A 20-minute read, towards a real shift.